wow factor 
noun informal
A quality or feature that is extremely impressive: its funky, futuristic looks would add a definite wow factor to any kitchen...
- Some of the executions have an undeniable wow factor.
- An inexpensive basket or cool container chockfull of bargain goodies packs a big wow factor.
- In a picture book, every time you turn the page, there has to be a wow factor.
- paper run
- paper-rush
- paper sack
- paper sculpture
- paper shale
- paper-shell
- paper-shelled
- paper shop
- paper shredder
- paper-shredding
- paper shuffler
- paper-shuffling
- paper-stainer
- paper stock
- paper streamer
- paper taffeta
- paper tape
- paper-thin
- paper tiger
- paper tissue
- paper towel
- paper tower
- paper town
- paper trail
- paper-train