wow factor 
noun informal
A quality or feature that is extremely impressive: its funky, futuristic looks would add a definite wow factor to any kitchen...
- Some of the executions have an undeniable wow factor.
- An inexpensive basket or cool container chockfull of bargain goodies packs a big wow factor.
- In a picture book, every time you turn the page, there has to be a wow factor.
- compander
- compandor
- companiable
- Companies Court
- companion
- companionability
- companionable
- companionableness
- companionably
- companionage
- companion animal
- companionate
- companion cavalry
- companion cell
- companion crop
- companion cropping
- companioness
- companionhood
- companion-in-arms
- companionize
- companion ladder
- companionless
- companionly
- Companion of Honour
- Companion of Literature