pur et simple
/ˌpjʊə(r) eɪ ˈsãpl(ə)/ /ˌpjʊə(r) eɪ ˈsamplə/(also pure et simple)
adjective
Following a noun: = pure and simple. Now rare.
- The English form is more usual..
Origin
Mid 19th century; earliest use found in The Times. From French pur et simple from pur + et and + simple.