push technology 
noun [mass noun] Computing
A service in which the user downloads software from a provider which then continually supplies information from the Internet in categories selected by the user.A few years ago, the Internet offered us what we called push technology that sent customized data to just those people who said they wanted to receive it....
- Fossil's SPOT watch receives news and information via FM radio signals - a sort of cross between WAP and push technology.
- About two years back, the major browser makers assumed that this future was based on push technology.