downmarket
/daʊnˈmɑːkɪt
/ /ˈdaʊnmɑːkɪt/adjective & adverb chiefly British
Towards or relating to the cheaper or less prestigious sector of the market: [as adjective]: an interview for the downmarket tabloids [as adverb]: competition threatens to drive broadcasters further downmarket...
- It looked and felt like a downmarket tabloid, but it was in a war it could not win against the more richly resourced Daily Record, Sun or Mirror.
- Perhaps there should be another target for this blog entry - and that's the people who are willing to take their politics/ideals and morals from a downmarket tabloid newspaper.
- Blunkett stands accused of colluding with Britain's most powerful downmarket tabloids to further his war with the family of his lover.
Synonyms
cheap, cheap and nasty, inferior, rubbishy;
low-class, lowbrow, uncultured, unsophisticated, rough, poor, insalubrious, unfashionable, disreputable
informal tacky, dumbed down
