Dutch auction 
noun
A method of selling in which the price is reduced until a buyer is found: we aren’t interested in quoting prices over the phone, because that only leads to a Dutch auction...
- In a hermetic environment, a Dutch auction should price IPO shares about 3% below what the highest bidder is willing to pay.
- The flotation - which set its price via a complex Dutch auction - ended up selling shares for $85.
- Plenty of investors logged on for all three online Dutch auctions, pricing was good for the issuers, and investors got their full allocations.