narrowcast
/ˈnarə(ʊ)kɑːst
/verb (past and past participle narrowcast or narrowcasted) [no object]
Transmit a television programme, especially by cable, or otherwise disseminate information, to a comparatively localized or specialist audience: (as noun narrowcasting) we have moved from broadcasting to narrowcasting...
- If there was an emerging trend it was about narrowcasting to specific audiences based on particular issues or demographics relevant to these audiences.
- Apparently the implications for broadcasting and narrowcasting, for social glue and public ethos, are enormous.
- Now there are hundreds of channels narrowcasting to every conceivable interest.
noun [mass noun]
Transmission by narrowcasting: [as modifier]: dozens of narrowcast niche channels...
- One of the significant cultural aspects of the Internet is that, given its narrowcast properties, it's been able to open up the discussion.
- Here, the news isn't just partisan but gleefully partisan: conservative, red-in-the-face news narrowcast to the red states.
- It can also use existing broadcast infrastructure, so it needs neither the infrastructure of narrowcast nor the construction of new broadcast infrastructure.
Derivatives
narrowcaster
- So the TV advertising folks are literally broadcasters, and the direct mail folks are narrowcasters.
- We describe several scenarios where a system based on the model enables novel interaction between the narrowcaster and consumer.
- As a narrowcaster, you can spread the information and create more critical mass.
Origin
1930s: back-formation from narrowcasting, on the pattern of broadcasting.