rawhiding
/ˈrɔːhʌɪdɪŋ/noun
US. The action or an act of beating a person or animal severely with a rawhide whip; = hiding; (hence) an act of mistreatment or hazing. Also in extended use: the action of attacking someone or something verbally; a sharp criticism.
Origin
Mid 19th century; earliest use found in Knickerbocker. From rawhide + -ing. Compare cow-hiding.