face value 
noun
1The value printed or depicted on a coin, banknote, postage stamp, ticket, etc., especially when less than the actual value: touts offer tickets priced at many times their face value [count noun]: the coins are traded for the metal they contain, rather than their face values...
- These coins have a face value, but the actual value is the price of gold.
- Among them were a gold coin with the face value of 6,000 baht and a silver coin with a face value of 600 baht.
- Money forgers usually gain only the face value of the banknotes they have forged.
1.1The apparent worth or implication of something: her lie was unconvincing, but he took it at face value...
- The images become politically charged; take on meaning beyond their face value.
- I take people at face value, weigh them by their worth, and where they come from doesn't matter to me.
- His comments would be less likely to be taken at face value if your readers were made aware of this important fact.