incentivization
/ɪnˌsɛntɪvʌɪˈzeɪʃn/(also incentivisation)
noun
The action or process of making something (especially a product, scheme, etc.) attractive by offering an incentive for purchase or participation; the provision of (usually financial) incentives.
Origin
1970s; earliest use found in The Times. From incentivize + -ation.