geodemographic
/ˌdʒiːə(ʊ)ˌdɛməˈɡrafɪk/adjective
1Of or relating to a combination of geographic and demographic factors.
2Originally and chiefly Marketing. Of or relating to the use of a combination of geographic and demographic information to categorize areas with reference to the economic and social standing of their occupants.
Origin
1950s. From geo- + demographic.