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单词 glocalization
释义

glocalization

/ˌɡləʊk(ə)lʌɪˈzeɪʃ(ə)n /
(also glocalisation)
noun [mass noun]
The practice of conducting business according to both local and global considerations.Religions are at the forefront of the "glocalization" process....
  • In the earlier theoretical discussion, the concept of glocalization was raised.
  • In business, the local part of glocalization mostly refers to geography.

Origin

1990s: blend of global + localization.

Rhymes

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更新时间:2024/12/23 14:46:32