other-direction
/ˌʌðədɪˈrɛkʃn/ /ˌʌðədʌɪˈrɛkʃn/Sociology
noun
Orientation of a person's behaviour and standards by the influence of the expectations and example of others. Opposed to inner-direction and tradition-direction.
Origin
1950s; earliest use found in David Riesman (b. 1909). From other noun + direction.