The tendency for an impression created in one area to influence opinion in another area:the ads have had a halo effect on international services...
Though $100 million in sales is nothing to sneeze at, Adams said the Hemingway program also has created a halo effect over the entire Thomasville brand.
The halo effect can influence hiring decisions.
And while that's a narrow niche, it may have created a halo effect that has enhanced its image with mainstream consumers.