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单词 astroturfing
释义

astroturfing

/ˈastrəʊtəːfɪŋ/
noun [mass noun]
The deceptive practice of presenting an orchestrated marketing or public relations campaign in the guise of unsolicited comments from members of the public.Astroturfing is risky business....
  • It's "artificial grass roots" letter writing - astroturfing.
  • Still, some argue that the angry reaction from editors over astroturfing is blowing the situation out of proportion.

Origin

1990s: from AstroTurf, the idea being that such a campaign is an artificial version of a grass-roots campaign (see grass roots).

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更新时间:2024/11/13 17:55:02