单词 | astroturfing |
释义 | astroturfing/ˈastrəʊtəːfɪŋ/noun [mass noun] The deceptive practice of presenting an orchestrated marketing or public relations campaign in the guise of unsolicited comments from members of the public.Astroturfing is risky business....
Origin1990s: from AstroTurf, the idea being that such a campaign is an artificial version of a grass-roots campaign (see grass roots). |
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