ballyhoo
/balɪˈhuː
/informal
noun [mass noun]
Extravagant publicity or fuss: after all the ballyhoo, the film was a flop...
- The ballyhoo with which the film has been received has to be attributed, at least in part, to the impoverishment of field from which it springs.
- There has been a lot of ballyhoo about all these developments, but it is worth noting that these deals will be worthless unless new legislation is passed to modernise the law on casinos.
- With loud hurrahs from appropriate quarters and much general ballyhoo, my friend went along to that victory parade in London.
Synonyms
publicity, advertising, promotion, marketing, propaganda, push, puffery, build-up, boosting;
commotion, fuss, ado, flurry, excitement, ferment, tumult, hurly-burly, hue and cry, bustle, hustle and bustle
informal hype, spiel, hoo-ha, hullabaloo, flap, song and dance, splash
British informal kerfuffle, carry-on
New Zealand informal bobsy-die
verb (ballyhoos, ballyhooing, ballyhooed) [with object] chiefly North American
Praise or publicize extravagantly: each company ballyhoos its product as though it were the most outstanding in all creation (as adjective ballyhooed) a much-ballyhooed musical extravaganza...
- I knew some major changes would be wrought in the film the first time I saw the trailer ballyhooing the arrival on local screens.
- Appealingly cast, the show was much ballyhooed in its day by members of the size acceptance community.
- At issue was a widely ballyhooed test of the razzle-dazzle, video-arcade, anti-missile-defense scheme known as Star Wars.
Origin
Late 19th century: American coinage of unknown origin.