below the line
/bɪˌləʊ ðə ˈlʌɪn
/1 Finance Denoting or relating to money spent on items of capital expenditure: a £4 million extraordinary charge below the line
2 Marketing Denoting or relating to advertising by means such as direct mail, email, promotional events, etc. they choose to spend the bulk of their budget in below-the-line digital marketing...
- Some wireless carrier executives said the company also spends more on below-the-line marketing than any device-maker.
- Research shows that for certain customers below-the-line marketing is much more effective than above-the-line marketing.
- A combination of below-the-line media deliver a good media mix that carries the consumer down the media path to persuasion effectively.
3 Bridge Denoting points for tricks bid and won, which count towards the game.Anything the opponents had below the line does not count towards the next game - they start from zero again.
4Denoting or relating to a section at the end of an online article or blog post in which readers can post comments: the issue causes embarrassment in the UK, as you can see from the numerous comments below the line...
- I'm going to blog some reactions to today's expected marriage rulings, below the line.
- We will usually provide some commentary below the line.
- From reading below the line here there seem to be quite enough people who share your views without needing to make them up.
See parent entry: line
- autocidal
- autocide
- autoclastic
- autoclave
- auto club
- autocode
- autocoherer
- autocollimating
- autocollimation
- autocollimator
- autocomplete
- autoconfiguration
- autoconfigure
- autoconfiguring
- auto-converter
- auto cook
- autocoprophagous
- autocorrect
- auto-correction
- autocorrelate
- autocorrelated
- autocorrelation
- autocorrelation function
- autocorrelator
- autocorrelogram