joual
/ʒwal
/ /ʒuːˈɑːl /noun [mass noun]
A non-standard form of popular Canadian French, influenced by English vocabulary and grammar.One French Canadian ‘dialect,’ called joual, is synonymous with the lower classes, or at least with loose pronunciation....
- Distinctive and varied, it has a broad form known as joual.
- Or perhaps he's thinking of the French drawl called joual?
Origin
Canadian French dialect, from French cheval 'horse', apparently from the way cheval is pronounced in rural areas of Quebec.