英语词汇“brand equity”的英英意思、用法、释义、翻译、读音、例句、短语、词组-英语词典

单词	brand equity
释义	brand equity noun [mass noun] The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.Tactical campaigns - doing sales promotions to generate short-term sales - shouldn't be used to replace great brand equity.... Yet, at the end of the day, very little is understood about the sources of brand equity. For the long term, he examines brand equity.
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