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单词 brand loyalty
释义

brand loyalty

noun [mass noun]
The tendency of some consumers to continue buying the same brand of goods rather than competing brands.It lacks the content to carry consumer interest through to continued brand loyalty....
  • The investigation of brand loyalty continues to be a central issue in the marketing management literature.
  • It no longer makes sense to continue to neglect the 50-plus consumer, whose brand loyalty could be up for grabs.
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更新时间:2024/11/13 17:43:02