英语词汇“brand management”的英英意思、用法、释义、翻译、读音、例句、短语、词组-英语词典

brand management

noun [mass noun]

The activity of supervising the promotion of a particular brand of goods.She oversees the company's day-to-day management and leads all of its marketing, brand management, revenue management, and communications activities....

Career options range from market research to brand management.
As senior vice-president of marketing for the company, a post he assumed earlier this year, he directs the mega-retailer's marketing, advertising and brand management activities.

Derivatives

brand manager

noun ...

Good news indeed for the brand manager, but his positioning options with respect to the marketing mix are still open.
You're trying to make the brand manager famous in their organisation.
In the classic brand management system, the brand manager was too often a relatively inexperienced person who rarely stayed in the job more than two or three years.

单词	brand management
释义	brand management noun [mass noun] The activity of supervising the promotion of a particular brand of goods.She oversees the company's day-to-day management and leads all of its marketing, brand management, revenue management, and communications activities.... Career options range from market research to brand management. As senior vice-president of marketing for the company, a post he assumed earlier this year, he directs the mega-retailer's marketing, advertising and brand management activities. Derivatives brand manager noun ... Good news indeed for the brand manager, but his positioning options with respect to the marketing mix are still open. You're trying to make the brand manager famous in their organisation. In the classic brand management system, the brand manager was too often a relatively inexperienced person who rarely stayed in the job more than two or three years.
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