plain text 
noun [mass noun]
Text that is not computationally tagged, specially formatted, or written in code.So to make it easy, just use plain text, write frequently, interlink with each page and develop high quality articles so others are willing to link to you....
- Messages are not encrypted; there's a chance sensitive information will be transmitted in plain text over the public Internet.
- The first thing it does is to make sure the file has an extension indicating it contains HTML-formatted text or plain text.