lucrative
/ˈluːkrətɪv
/adjective
Producing a great deal of profit: a lucrative career as a stand-up comedian...
- There was a modern building to move into and lucrative development grants.
- There was more money in the game thanks to lucrative television contracts.
- Instead, he became more famous for crashing his Porsche and signing the world's most lucrative contract.
Synonyms
profitable, profit-making, gainful, remunerative, moneymaking, paying, high-income, well paid, high-paying, bankable, cost-effective;
productive, fruitful, rewarding, worthwhile, advantageous;
thriving, flourishing, successful, booming, going
Derivatives
lucratively
/ adverb ...- The way we eat now, especially in America, is not only wrong in itself, it produces the appetites which it then so abundantly and lucratively supplies.
- The very lucratively paid Canadians are embarrassingly, shamelessly scrabbling for excuses as to why they were well-beaten by a much better team of non-professionals.
- There are several, for example, who have served in the top ranks of Government and who get generous monthly pensions, and yet are lucratively employed elsewhere.
lucrativeness
- Indonesia is also a haven for the international trade in endangered animals, an illegal activity that ranks only behind drug trafficking in lucrativeness.
- Chapter two outlines the wartime stimulus to the Southern African economy, and settler efforts to cash in, which the author terms, ‘the lucrativeness of loyalty.’
- In this age of tourism and exchange society needs not be reminded about the lucrativeness of the entertainment business.
Origin
Late Middle English: from Latin lucrativus, from lucrat- 'gained', from the verb lucrari, from lucrum (see lucre).