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单词 marketing mix
释义

marketing mix

/ˈmärkədiNG miks /
noun
A combination of factors that can be controlled by a company to influence consumers to purchase its products.The smart toy players will look for ways to integrate technology into their overall marketing mix and let consumers dictate ways in which it can work to their benefit....
  • In a competitive marketing environment, a company must use all elements of the marketing mix to make its products the preferred choice of buyers.
  • Each element of the marketing mix - product, price, promotion, and distribution - must aim for this.
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更新时间:2024/11/14 4:38:26