Marlboro Man
/ˈmɑːlb(ə)rə ˌman/(also Marlboro man) Chiefly US
noun
The American cowboy character used in advertising campaigns for Marlboro cigarettes. Hence allusively (frequently humorously ): a rugged, self-sufficient, ostentatiously masculine man.
Origin
1950s; earliest use found in Life. From Marlboro, the trademark of a brand of cigarette + man.