superficialize
/ˌs(j)uːpəˈfɪʃəlʌɪz/ /ˌs(j)uːpəˈfɪʃ(ə)lʌɪz/(also superficialise)
verb
1 [no object] To treat a subject or do something superficially.
2 [with object] To make superficial; to give a superficial character to.
Origin
Late 16th century (in an earlier sense). From superficial + -ize.