1. A drawback or difficulty that is not readily evident
   - catch 
2. Something unspecified whose name is either forgotten or not known
   - doodad [N. Amer], doohickey [N. Amer], dojigger [N. Amer], gizmo, gismo, gubbins [Brit], thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget, doodah [Brit], doobrie [Brit], doobry [Brit], doover [Austral], doofer [Brit], thingo [Austral], thingy, dingus [N. Amer], whatsit 
3. Any clever manoeuvre
   "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"
   - device, twist

Derived forms: gimmicks

Type of: drawback, maneuver [US], manoeuvre [Brit, Cdn], stuff, tactical maneuver [US], tactical manoeuvre [Brit, Cdn]

Encyclopedia: Gimmick

• monetary
• monetary fund
• monetary resource
• monetary standard
• monetary system
• monetary unit
• monetary value
• monetisation
• monetise
• monetization
• monetize
• money
• money belt
• money box
• money changer
• money cowrie
• money dealer
• money handler
• money laundering
• money market
• money order
• money plant
• money supply
• money-spinner
• moneybag