1. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
   - good will 
2. The friendly hope that something will succeed
   - good will 
3. A disposition to kindness and compassion
   - grace, good will

Derived forms: good wills, goodwills

Type of: friendliness, good nature, intangible, intangible asset

Encyclopedia: Goodwill Goodwill, Inc Goodwill, Maryland

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