the art of speaking or writing effectively; specif the principles and rules of composition, or the study of them
impressive language that is calculated to produce an effect but may be insincere or exaggerated
skill in the effective use of speech
insincere or exaggerated language that is calculated to produce an effect
[Middle English rethorik via French and Latin from Greek rhētorikē art of oratory, from rhētōr orator, rhetorician, from eirein to say, speak]