stickability
noun /ˌstɪkəˈbɪləti/
/ˌstɪkəˈbɪləti/
[uncountable] (informal)- (North American English also stick-to-itiveness)the ability to keep doing something, even if it is sometimes boring synonym persistence, tenacity
- The long list of jobs on her CV suggests a lack of stickability.
- (of a website) the ability to keep visitors interested for more than a short time