analytics
noun /ˌænəˈlɪtɪks/
/ˌænəˈlɪtɪks/
[uncountable + singular or plural verb]- a careful and complete analysis of data using a model, usually performed by a computer; information resulting from this analysis
- web/business analytics
- Web analytics tracks and reports visitors’ behaviour when they click into a website.
- ‘More lenders will participate on the sites and the analytics will continue to improve,’ he says.
- The company concentrates on customer analytics, analyzing data on customers to understand their wants and needs.