styling
noun /ˈstaɪlɪŋ/
  /ˈstaɪlɪŋ/
 [uncountable]- the act of cutting and/or shaping hair in a particular style
- styling gel
 - a styling brush
 - Our experts will give you advice on styling and hair care.
 
 - the way in which something is designed
- The car has been criticized for its outdated body styling.