diversify
verb /daɪˈvɜːsɪfaɪ/
/daɪˈvɜːrsɪfaɪ/
Verb Forms
| present simple I / you / we / they diversify | /daɪˈvɜːsɪfaɪ/ /daɪˈvɜːrsɪfaɪ/ |
| he / she / it diversifies | /daɪˈvɜːsɪfaɪz/ /daɪˈvɜːrsɪfaɪz/ |
| past simple diversified | /daɪˈvɜːsɪfaɪd/ /daɪˈvɜːrsɪfaɪd/ |
| past participle diversified | /daɪˈvɜːsɪfaɪd/ /daɪˈvɜːrsɪfaɪd/ |
| -ing form diversifying | /daɪˈvɜːsɪfaɪɪŋ/ /daɪˈvɜːrsɪfaɪɪŋ/ |
- [intransitive, transitive] diversify (something) (into something) (especially of a business or company) to develop a wider range of products, interests, skills, etc. in order to be more successful or reduce risk synonym branch out
- Farmers are being encouraged to diversify into new crops.
- The company has been trying to diversify its business.
- [intransitive, transitive] to change or to make something change so that there is greater variety
- Patterns of family life are diversifying.
- diversify something The culture has been diversified with the arrival of immigrants.
Word Originlate Middle English (in the sense ‘show diversity’): via Old French from medieval Latin diversificare ‘make dissimilar’, from Latin diversus, past participle of divertere, from di- ‘aside’ + vertere ‘to turn’.