loyalty
noun /ˈlɔɪəlti/
/ˈlɔɪəlti/
(plural loyalties)
- [uncountable] the quality of being constant in your support of somebody/something
- Can I count on your loyalty?
- loyalty to/towards somebody/something They swore their loyalty to the king.
- Companies are eager to build brand loyalty in their customers (= to keep them buying the same brand).
Extra Examples- He inspires great loyalty from all his employees.
- He showed unswerving loyalty to his friends.
- It was a blatant attempt to buy their loyalty.
- Mass advertising creates brand loyalty for a product.
- She stayed on at the school out of loyalty to her students.
- The company expects loyalty from its employees.
- The company rewards customer loyalty by offering discounts.
- The team members felt tremendous loyalty towards one another.
- The town is the object of fierce loyalty among its inhabitants.
Oxford Collocations Dictionaryadjective- absolute
- complete
- total
- …
- command
- earn
- engender
- …
- be
- lie
- remain
- …
- oath
- test
- card
- …
- out of loyalty
- loyalty among
- loyalty for
- …
- a conflict of loyalties
- an oath of loyalty
- a pledge of loyalty
- …
- [countable, usually plural] a strong feeling that you want to support and be loyal to somebody/something
- a case of divided loyalties (= with strong feelings of support for two different causes, people, etc.)
Extra Examples- His loyalties lay with people from the same background as himself.
- His primary loyalty was to his family.
- Some party members found it hard to switch their loyalty to the new leader.
Oxford Collocations Dictionaryadjective- absolute
- complete
- total
- …
- command
- earn
- engender
- …
- be
- lie
- remain
- …
- oath
- test
- card
- …
- out of loyalty
- loyalty among
- loyalty for
- …
- a conflict of loyalties
- an oath of loyalty
- a pledge of loyalty
- …