big data
noun /ˌbɪɡ ˈdeɪtə/, /ˌbɪɡ ˈdɑːtə/
/ˌbɪɡ ˈdeɪtə/, /ˌbɪɡ ˈdætə/
[uncountable, plural] (computing)- sets of information that are too large or too complex to handle, analyse or use with standard methods
- Customer intelligence is created from big data analysis, so customers benefit from more personalized experiences.