snowclone
noun /ˈsnəʊkləʊn/
/ˈsnəʊkləʊn/
- a well-known phrase such as a quotation or proverb that has been changed in different ways by many speakers and/or writers, for example ‘When in Buenos Aires’ and ‘When in Copenhagen’, adapted from the proverb ‘When in Rome (do as the Romans do).’