gamification
noun /ˌɡeɪmɪfɪˈkeɪʃn/
/ˌɡeɪmɪfɪˈkeɪʃn/
[uncountable]- the use of elements of game-playing in another activity, usually in order to make that activity more interesting
- The supermarket chain has started using gamification to make food shopping online fun.