Charmin™
noun /ˈʃɑːmɪn/
/ˈʃɑːrmɪn/
[uncountable]- the name of a range of US paper products. For many years television advertisements for soft Charmin toilet paper showed Mr Whipple, a supermarket employee, telling customers ‘Please don't squeeze the Charmin!’ Charmin was also sold in Britain, but was named Cushelle in 2010.