churn rate
noun /ˈtʃɜːn reɪt/
/ˈtʃɜːrn reɪt/
(also churn)
(business)- the number of people who stop using a product and change to another or who leave the company they work for and go to another
- Analysts look at the churn rate on a quarterly basis.
- The phone company’s churn rate is down.