Hallmark™ card
noun /ˈhɔːlmɑːk kɑːd/
/ˈhɔːlmɑːrk kɑːrd/
- any of the greetings cards made by the US company Hallmark Cards Inc, one of the biggest companies of its kind in the world. It was established in 1910 by businessman Joyce C Hall (1891-1982). Its advertisements include the sentence, ‘When you care enough to send the very best.’ Hallmark also sponsors the television show The Hallmark Hall of Fame and owns the Hallmark Channel, a company that makes television programmes.