co-branding
noun /ˈkəʊ brændɪŋ/
/ˈkəʊ brændɪŋ/
[uncountable] (business)- a marketing strategy in which two companies work together to sell their products or services, using both company names
- Co-branding includes having our logo and brand name printed on the book.
- The store's e-reader is a co-branding venture with a South Korean smartphone company