white label
noun /ˌwaɪt ˈleɪbl/
/ˌwaɪt ˈleɪbl/
[uncountable] often used before another noun (business)- a product that is made by one company but sold by another company using their own name
- There's a market for white-label smartphones, as they offer a low-price option.
- CUA is ending its white-label credit card arrangement with Citibank and will launch its own card.