assureverb [ T ]
uk/əˈʃɔːr/us/əˈʃʊr/assure verb [ T ] (SAY WITH CERTAINTY)
B2 to tell someone confidently that something is true, especially so that they do not worry:
The unions assured the new owners of the workers' loyalty to the company.
[ + speech ] "Don't worry, your car will be ready tomorrow," the mechanic assured him.
[ + (that) ] She assured him (that) the car would be ready the next day.
The prime minister assured the electorate (that) taxes would not be increased after the election.
You can rest assured (= feel confident) that I shall be there as promised.
More examples
- The police have assured the public that the escaped prisoners will not evade recapture for long.
- The Foreign Secretary assured anti-federalist MPs that he would not agree to anything which limited British sovereignty.
- She assured me that my fears were baseless.
- "Rest assured, Mrs. Cooper" said the police officer. "We will find your son for you."
- Breaking your leg isn't funny , I can assure you.
Thesaurus: synonyms and related words
Reassuring
- be/take a weight off your mind idiom
- calm (sb) down
- comfort
- comforting
- consolation
- console
- consoling
- consolingly
- convince
- emollient
- get (sth) through (to sb)
- heartened
- heartening
- lighten
- mind
- no news is good news idiom
- reassuring
- should
- they should worry! idiom
- weight
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assure verb [ T ] (MAKE CERTAIN)
C1 to cause something to be certain:
The play's popularity has been assured by the critics' rave reviews.
More examples
- Journalists may enter the danger zone but unfortunately we cannot assure their safety.
- A last-minute deal assured the company's future.
- A second goal moments from the end assured us of a place in the final.
- Excellent exam results meant that she was assured of a place at university.
- An anonymous donation assured the museum's long-term future.
Thesaurus: synonyms and related words
Certainty
- (as) clear as day idiom
- (as) sure as eggs is eggs idiom
- and that's flat! idiom
- assured
- assuredly
- bet
- consider it done idiom
- cut and dried
- decided
- decidedly
- definite
- doubt
- indeed
- mistake
- natch
- pronounced
- proof positive
- seal
- set/put the seal on sth idiom
- shadow
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assure verb [ T ] (PROTECT)
UK (of an organization) to promise to pay an amount of money to a person or their family if that person becomes ill, gets injured, or dies, in return for small regular payments
Thesaurus: synonyms and related words
Insurance
- actuarial
- assessor
- bancassurance
- claim
- coverage
- deductible
- endowment policy
- excess
- green card
- guarantee
- indemnify
- insurance
- insure
- insured
- insurer
- no-claims bonus
- policy
- premium
- the GISC
- uninsured
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