a snowball effect
a situation in which something increases in size or importance at a faster and faster rate:
The more successful you become, the more publicity you get and that publicity generates sales. It's a kind of snowball effect.
Thesaurus: synonyms and related words
Increasing and intensifying
- -ify
- accretion
- accumulate
- accumulative
- add fuel to the fire idiom
- ascending
- balloon
- bump
- dial
- heighten
- hot up
- increase
- increment
- pile
- rack
- speed-up
- spurt
- step
- step sth up
- supersize
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