price leadernoun [ C ]
ukusMARKETING, COMMERCEa company that is the first to decide on a price for a particular product or service, which is then copied by other companies selling similar products or services:
A price leader will emerge and set the general industry price for a product.
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price taker
a product that is priced lower than usual to attract customers to a store or website:
Price leaders are often sold below the cost price.