below the foldadverb
ukusMARKETING, COMMUNICATIONS if information is below the fold in a newspaper, it is below the middle of the page where you cannot see it when the newspaper is folded:
The newspapers clearly thought that the story wouldn't sell copies and placed it below the fold.
INTERNET if information is below the fold on the first page of a website, you must scroll down to the middle or bottom of the screen to see it:
What is above the fold on a web page should be whatever it takes to motivate people to scroll below the fold.
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above the fold