brand ambassadornoun [ C ]
/ˌbrænd æmˈbæs.ə.dər//ˌbrænd æmˈbæs.ə.dɚ/a person who is paid or given free products by a company in exchange for wearing or using its products and trying to encourage others to do so:
The car company either gives its brand ambassadors free cars or pays them as much as $800 a month.
More examples
- Brand ambassadors are people who promote a product or company, both publicly and among their friends.
- Initial rumours suggested Kate would be a 'brand ambassador' for the label; she was, in fact, employed in the more defined role of buyer for their accessories range.
- The Brazilian soccer player was named a brand ambassador for a Chinese computer maker.
- She is a brand ambassador, kitting out her home almost entirely from Argos.
Thesaurus: synonyms and related words
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- copywriter
- cross-promote
- cross-selling
- customer relationship management
- flier
- flyer
- freesheet
- mailshot
- ono
- overvalue
- own brand
- patter
- personal ad
- PR
- want ad
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