product placementnoun [ C or U ]
uk/ˈprɒd.ʌkt ˌpleɪs.mənt/us/ˈprɑː.dʌkt ˌpleɪs.mənt/a way of advertising a product by supplying it for use in films or television programmes
Thesaurus: synonyms and related words
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- copywriter
- CRM
- cross-promote
- cross-selling
- customer relationship management
- flier
- flyer
- mailshot
- obo
- ono
- overvalue
- own brand
- patter
- personal ad
- want ad
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