promoteverb
uk/prəˈməʊt/us/prəˈmoʊt/promote verb (ENCOURAGE)
B2 [ T ] to encourage people to like, buy, use, do, or support something:
Advertising companies are always having to think up new ways to promote products.
The Institute is intended to promote an understanding of the politics and culture of the Arab world.
Greenpeace works to promote awareness of the dangers that threaten our planet today.
It has long been known that regular exercise promotes all-round good health.
More examples
- The government should be playing a more prominent role in promoting human rights.
- The organization is working with young people to promote awareness of the dangers of unprotected sex.
- The band are currently touring to promote their new album.
- The city is trying to lose its industrial image and promote itself as a tourist centre.
- Cutting the bush back in the autumn will help promote growth in the spring.
Thesaurus: synonyms and related words
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- copywriter
- CRM
- cross-promote
- cross-selling
- customer relationship management
- flier
- flyer
- mailshot
- obo
- ono
- overvalue
- own brand
- patter
- personal ad
- want ad
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You can also find related words, phrases, and synonyms in the topics:
Encouraging and urging on
promote verb (RAISE)
B1 [ T often passive ] to raise someone to a higher or more important position or rank:
If I'm not promoted within the next two years, I'm going to change jobs.
She's just been promoted to senior sales rep.
Opposite
demote
[ T ] UK to move a sports team to a higher group:
If Coventry City win this match, they'll be promoted to the Premier League.
[ T often passive ] US If a student is promoted, he or she goes up to the next level in school.
More examples
- It is my considered opinion that he should be promoted.
- He's deluding himself if he thinks he's going to be promoted this year.
- She was very demotivated by being told she had little chance of being promoted.
- What's her official designation now she's been promoted?
- She has been promoted from deputy manager to senior manager.
Thesaurus: synonyms and related words
Promoting staff
- aggrandizement
- ascend
- career-limiting
- demote
- depute
- exalt
- fast track
- free transfer
- handover
- in the wilderness idiom
- install
- rank
- relegate
- second 1
- subordination
- time-scale promotion
- transfer
- upgradation
- upshifter
- vault
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You can also find related words, phrases, and synonyms in the topics:
Schools in general