cash in
— phrasal verb with cash uk/kæʃ/usverb, T
[ I or T ] FINANCE to exchange something such as an investment for cash:
cash in shares/bonds These bonds can be cashed in at any time.
If you own a with-profits policy, you're likely to have to pay an adjustment if you ever want to cash it in.
You should regularly review your securities; it may be time to cash in and look for another opportunity.
[ I ] informal , often disapproving to make money from a situation, especially in a way that is not fair or honest:
They have cashed in at the expense of ordinary sports fans.
cash in on sth The parade has become very commercialized as businesses have cashed in on the 'pink pound'.