niche marketnoun [ C ]
uk/ˈniːʃ ˌmɑː.kɪt/us/ˈnɪtʃ ˌmɑːr.kɪt/a small area of trade within the economy, often involving specialized products:
Lotus make luxury cars for a small but significant niche market.
Thesaurus: synonyms and related words
Business - general words
- Age of Exploration
- B2B
- B2C
- back office
- big business
- corporate memory
- deal
- devolution
- devolve
- devolve sth to sb
- globalization
- mass market
- mass market
- nerve centre
- offshore
- open market
- private
- private enterprise
- privately
- tender
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